"Taste of Nantou" products, including popular egg rolls, debut in Japan

Nantou County's "Taste of Nantou" brand is making significant strides in international markets, with its products now available in Tokyo's Marui Department Store. The initiative, which rigorously certifies local agricultural and specialty products, has seen 557 items from 256 businesses achieve certification, establishing a robust local brand system.

The county government announced that "Taste of Nantou" products have surpassed 13,000 sales points domestically, including through major convenience stores and supermarkets. The brand's international expansion was boosted by participation in the 2026 Tokyo International Food Exhibition, leading to partnerships with Japanese distributors and the current retail presence in Tokyo.

Featured products in Japan include Sun Moon Lake black tea, popular egg rolls from Wei Lih Food Industrial, banana crisps, and honey vinegar. These items represent Nantou's commitment to quality and its desire to showcase local specialties on a global stage.

Nantou County Deputy Magistrate Wang Rui-de emphasized that the brand's value stems from its high-quality products, ensuring consumers can purchase with confidence. The county aims to not only expand sales channels for local farmers but also foster self-marketing capabilities and promote a six-level industrial economic model, integrating primary, secondary, and tertiary industries to maximize economic benefits.

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Taste of Nantou products are strictly vetted by the county government. The brand value comes from high-quality products, hoping consumers can buy conveniently and with peace of mind.