TCL Offers Discounts on TVs and Appliances at Lotte Hi-Mart Stores in South Korea

TCL, the Chinese global home appliance company recognized in South Korea for its "value-for-money TVs," is launching a "TCL Sale Festa" event. This promotion will run throughout June at all Lotte Hi-Mart stores nationwide, in collaboration with the retailer.

The company, which produces TVs, display panels, air conditioners, and refrigerators, has been broadening its sales base in Korea through online channels and large retail outlets. Recently, TCL has expanded its product offerings to include QD-Mini LED TVs, air conditioners, and refrigerators.

Globally, TCL has seen a rapid increase in TV shipments. According to market research firm Counterpoint Research, TCL recorded a 16% share of global TV shipments in December 2025, surpassing Samsung Electronics' 13%. This leading position, even for a single month, is attributed to TCL's price competitiveness and the growing sales of its large-screen and Mini LED TVs.

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Consumers can purchase TCL TVs and home appliances at discounted prices.

The "TCL Sale Festa" features discounts of up to 30% on major home appliances. The promotion includes the QD-Mini LED TV 'C6K' series, with a 75-inch model priced at 1.19 million won and a 65-inch model at 990,000 won. Air conditioners and refrigerators, popular items during the summer, are also included in the sale. An additional discount of 50,000 won per item is offered for purchases of two or more products from the TV, air conditioner, or refrigerator categories.

A TCL representative stated, "We prepared this event so that consumers can purchase TCL TVs and home appliances at discounted prices." The company plans to continue increasing sales touchpoints through collaborations with domestic retailers.

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We will continue to increase sales touchpoints through collaboration with domestic retailers.