&TEAM makes strong US debut at KCON LA, earns Billboard praise

HYBE's global group &TEAM has successfully concluded a four-day schedule in Los Angeles, leaving a significant mark on the US market. The nine-member boy band, comprising Eiji, Fuma, K, Nicholas, Yuma, Jo, Harua, Taki, and Maki, showcased their powerful presence at the 'KCON LA 2026' festival.

Their appearance at the event included performances on the 'M Countdown Stage' and an 'Artist' showcase, where they captivated the audience. The group's activities in LA were part of their broader efforts to establish a strong foothold in the American music scene.

&TEAM's performances and presence in Los Angeles have garnered significant attention, including critical acclaim from Billboard. The group's ability to make a strong impression in a major international market like the United States highlights their growing global influence and the success of HYBE's strategy for its international artists.