The end of the developer's 'Odyssey': keys to the new real estate stage

Argentine real estate developers are embracing a new era, expressing optimism about the future of the sector amid a more "ordered" and stable macroeconomic environment. This shift allows the industry to move beyond navigating economic volatility and concentrate on internal processes and improvements.

“

We are experiencing a very strong change and we don't realize it.

Carlos Spina, CEO of Argencons, described the traditional Argentine developer as "odyssean," adept at overcoming challenging environments. However, he stressed that current circumstances necessitate a "learning to unlearn" approach, adapting business models to a more transparent and professionalized landscape. "Each one will have to adapt their business model, everything will be more explicit and visible, which will force us to professionalize more," he explained.

Gerardo Azcuy, founder and general director of Azcuy, characterized the current period as a transition from a previous political climate and its resulting turbulence to a new economic phase. He anticipates this will lead to greater stability in prices and work. The prevailing sentiment at the Expo Real Estate Argentina was one of opportunity, with speakers highlighting the unique chance for the country to move forward.

“

as a country we have a unique opportunity.

A key theme emerging from discussions with industry leaders was the imperative to optimize costs and internal processes. Developers are focused on internal ordering to improve efficiency. However, a significant challenge is to avoid projects descending into price-cutting desperation, which could compromise quality. Santiago Tarasido, CEO of Criba, cautioned against hiring the cheapest labor if the goal is success, comparing it to a football club needing quality players to win.

“

the moment is always and never.

Damián Tabakman, President of CEDU + AEV, noted that in construction, experts are sometimes replaced to secure lower bids. He advocates for a long-term perspective, emphasizing the value added by each participant in the construction process. Ángel Seggiaro, director of Construcciones Fundar, added that improvements often arise from the sum of small fractions, with even seemingly minor contributions influencing outcomes by 1%. This focus on incremental improvements is fostering new processes and ideas to streamline daily work and construction.

“

There is a need to unlearn.