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🇹🇼 Taiwan /Culture & Society

The 'Magic Hand' of Tea: Why this unpalatable drink is a must-buy, a 33-year-old reveals the reason understood by thousands

From Liberty Times · () Chinese

Translated from Chinese, summarized and contextualized by DistantNews.

At a glance

News Sources not specified Context piece
  • A netizen questioned the popularity of the Taiwanese beverage chain "Tea Magic Hand" (茶之魔手), stating they found the drinks unpalatable.
  • A 33-year-old netizen humorously responded that customers buy the drinks not for the taste, but for the "service attitude" and "emotional value" provided by the staff.
  • This explanation resonated with thousands of users, who shared similar experiences of receiving friendly or flattering service at various establishments.

A curious netizen's question about the widespread appeal of the Taiwanese beverage chain "Tea Magic Hand" (茶之魔手) has sparked a viral discussion, with many agreeing that the drinks themselves are not the primary draw.

Why can this beverage store keep opening branches everywhere?

— NetizenExpressing confusion about the success of the 'Tea Magic Hand' chain despite personal dislike for the drinks.

The original post on the social platform Threads expressed bewilderment, with the user admitting to discarding the drinks after only two sips, driven by a desire to understand their appeal. "Why can this beverage store keep opening branches everywhere?" the user asked, confessing that even a second sip was taken with the thought, "What is this terrible thing? Let me try one more sip."

A 33-year-old netizen provided a humorous and widely appreciated explanation: "People who drink Tea Magic Hand don't drink the beverage, they drink a service attitude." He elaborated, describing a scenario where a scruffy, outdoor-working man is greeted warmly by staff asking, "Classmate, what would you like to drink today?" This interaction, he suggested, provides significant "emotional value."

Tea Magic Hand people don't drink the beverage, they drink a service attitude.

— 33-year-old NetizenOffering a humorous explanation for the brand's popularity, emphasizing customer interaction over product taste.

This response garnered over 20,000 likes, with many netizens sharing similar anecdotes. Comments included experiences like being called "little brother" at a buffet despite being middle-aged and having a receding hairline, or being asked about their university by young female staff. The consensus among many commenters was that they were "drinking emotional value," not just a beverage.

This response garnered over 20,000 likes, with many netizens sharing similar anecdotes.

Highlighting the widespread resonance of the 'emotional value' explanation among social media users.
DistantNews Editorial

Originally published by Liberty Times in Chinese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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