The Schmusechor makes communal singing popular again

In a delightful turn of events, communal singing is experiencing a resurgence in popularity, thanks in large part to the "Schmusechor." Led by the dynamic Verena Giesinger, this choir is not just about harmonizing voices; it's a vibrant performance collective that brings a unique flair to every appearance. From humble beginnings in shared living spaces to gracing larger stages, the Schmusechor's journey is a testament to the power of collective musical expression.

“

The Schmusechor doesn't just sing; it performs, says Giesinger.

What sets the Schmusechor apart is its bold embrace of fashion as a form of self-expression. Giesinger notes that their performances often feature outfits that defy conservative dress codes – think leopard-print skirts and high heels for men, or transparent latex tops for women. This willingness to experiment with attire is integral to their identity, reflecting a broader value system that celebrates individuality and challenges norms. It's a visual spectacle that complements their musical performances, creating a truly immersive experience for the audience.

“

A leopard-print skirt and high heels for the young man, a transparent latex top for the blonde woman – anything is possible for the members of the Schmusechor, who stand in front of the camera for the RONDO fashion shoot.

This Austrian choir's success highlights a growing appreciation for creative and inclusive artistic endeavors. While Western media might focus on the shock value of their fashion, for audiences in Austria and beyond, the Schmusechor represents something more profound: a joyful reclamation of communal singing and a celebration of diverse identities. Their ability to blend music, performance, and a progressive ethos makes them a unique cultural phenomenon, proving that singing together can be both deeply moving and incredibly stylish. It’s a reminder that art can flourish when it pushes boundaries and embraces the unconventional.

“

This has become an important part of who we are, says the conductor and director of the Schmusechor, Verena Giesinger.