The 'war' between the croissant and the merdenea: The true origin of the two products and how they are prepared

A recent marketing campaign in Romania has ignited a passionate debate, pitting the humble 'merdenea' against the sophisticated croissant, two pastries that have become staples in Romanian bakeries.

The dispute, initiated by a viral video that playfully contrasted the two, quickly escalated on social media, taking on an almost ideological dimension. The 'merdenea' emerged as a symbol of local culinary tradition, authenticity, and nostalgia, particularly for those who grew up during the communist era when it was a popular, affordable treat. Conversely, the croissant was associated with borrowed refinement and even snobbery.

However, the reality behind these pastries is far more complex. The 'merdenea,' often perceived as quintessentially Romanian, actually traces its origins to the Ottoman Empire, entering Romanian cuisine through Balkan trade routes. Its name derives from the Turkish word 'merdane,' meaning rolling pin, referencing the tool used to flatten the dough.

Similarly, the croissant, often linked to Austrian tradition and a legend involving the Habsburgs' victory over the Ottoman Empire, also boasts a history shaped by the cross-cultural circulation of recipes. Both pastries, therefore, represent a rich tapestry of culinary exchange rather than distinct national identities.

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