Three New Electric Scooter Brands Launch in Mexico City

Electric scooter rentals are back on the streets of Mexico City, marking a new phase for urban micromobility after a several-year absence. Three brands, Lime, Jet, and Whoosh, are now operating in the capital, offering residents and visitors a convenient way to navigate the city.

Lime, a familiar name to past users, has returned with scooters that, while functional, appear visibly worn and are equipped with older technology compared to its competitors. A test ride covering 1.8 kilometers in just over nine minutes cost 20 pesos, with a per-minute rate of 3 pesos and no unlocking fee.

Newcomers Jet and Whoosh present a more modern fleet. Their scooters are described as newer, better maintained, and equipped with features like phone holders, which are absent in Lime's current offerings. Both Jet and Whoosh offer competitive pricing, starting at 2.80 pesos per minute, with no unlocking fee and promotional packages available. Jet's app also provides wider payment options and clearer cost estimations.

The return of these services raises the question of whether they can establish a lasting presence this time, unlike previous attempts. The key differences lie in the user experience, with Jet and Whoosh offering a more contemporary feel, while Lime relies on its established brand recognition and operational experience.