Ticket reseller StubHub fined for not showing buyers full prices

Ticket reseller StubHub has been hit with a £900,000 fine for misleading customers by not showing the total price of tickets upfront. The UK's Competition and Markets Authority (CMA) investigated the company and found that hidden fees were added at the checkout stage, leading to a higher final cost than initially advertised.

This practice is considered illegal, with the CMA emphasizing that it is unfair to attract customers with seemingly good deals only to reveal higher prices later due to unavoidable extra charges. Over 50,000 customers are expected to benefit from refunds, with each transaction likely to see an average payout of approximately £10.

Emma Cochrane, executive director of consumer protection at the CMA, stated, "Hitting customers with hidden fees is illegal. It's not fair to draw people in with what looks like a good deal, only for them to find the real price is higher when they get to the checkout due to extra charges that can't be avoided." StubHub will reportedly contact affected fans to arrange their refunds.

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Hitting customers with hidden fees is illegal. It's not fair to draw people in with what looks like a good deal, only for them to find the real price is higher when they get to the checkout due to extra charges that can't be avoided.