TikTok partners with FIFA for 2026 World Cup livestreams

FIFA and TikTok have announced a groundbreaking partnership to make the 2026 World Cup more accessible to fans worldwide. This collaboration will leverage TikTok's platform for livestreams, bringing football enthusiasts closer to the excitement of the tournament.

The partnership, set to run until December 2026, designates TikTok as FIFA's first-ever Preferred Platform. This will foster enhanced integration, allowing TikTok to provide comprehensive coverage, including original content and behind-the-scenes glimpses. The platform aims to become the go-to destination for fans and creators throughout the event.

This initiative builds upon the success of a previous collaboration between FIFA and TikTok for the 2023 Women's World Cup, which garnered tens of billions of views. For the 2026 tournament, TikTok users can access dedicated hubs within the app by searching for "FIFA World Cup." These hubs utilize TikTok Gameplan, a suite of tools designed to boost discovery and deepen fan engagement.

Additionally, TikTok is launching a new standalone app in the U.S. called TikTok Pro Events, dedicated to cultural milestones like the World Cup. Users aged 18 and above can earn "Stars" by engaging with the app, which can be redeemed for exclusive benefits such as official merchandise, TikTok Shop coupons, or charitable donations through a partnership with Feeding America. The expanded number of teams to 48 in the 2026 World Cup will also contribute to increased excitement.