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This article is a technical notice from iDNES.cz regarding content display and user consent for advertising.

Users are presented with two primary options for accessing content. The first is a free service that includes targeted advertising. This option allows users to continue reading articles, watching videos, and participating in discussions as usual, with advertisements tailored to their interests based on their online activity and data collected by the website and its partners.

The second option is a paid subscription to "iDNES Premium," which offers an ad-free experience across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. This subscription also includes access to digital versions of newspapers and magazines.

The notice details how user data is processed for advertising purposes, including profiling for personalized content and ads, measuring ad performance, and audience understanding through statistics. It also mentions that certain data processing is based on legitimate interest, and users can manage their preferences or object to this processing.

Users are informed that if they opt for the free service with targeted ads, their consent will be applied to the purposes outlined. However, for technical reasons related to ad providers, certain data processing activities, such as personalized content selection and website technical operation, require explicit consent and may necessitate a switch to the premium service if not agreed upon.