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Access to content on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz is presented with distinct options for users regarding advertising. The primary choice is between a free service that includes targeted advertisements or a paid subscription to iDNES Premium, which offers an ad-free experience across all affiliated sites.

For users opting for the free service, consent to targeted advertising is required. This involves agreeing to the use of cookies and other online identifiers for the purpose of delivering personalized ads. These ads are tailored based on a user's browsing habits and online activities. MAFRA, a.s., along with 125 advertising partners, will process this data. Users can withdraw their consent at any time, but doing so will prompt them to switch to the ad-free premium service.

Personalized content and ad delivery are based on user profiles created from their online behavior. The platform emphasizes that while consent for targeted ads is a key component of the free service, users can manage other data processing preferences, such as those based on legitimate interest, without necessarily subscribing to the premium tier. The article details various data processing purposes, including ad performance measurement, audience understanding through statistics, service development, and technical site operation.