Tom Holland calls Lionel Messi "the best in history"

British actor Tom Holland has lauded Lionel Messi as "the best in history," sharing his immense gratitude for the Argentine footballer's rare collaboration on a promotional campaign for "Spider-Man: Brand New Day."

In an interview with Streams Telefe, Holland, who portrays the web-slinging superhero, revealed that Messi's willingness to step outside his usual sporting domain for the advertisement was a significant milestone. "I feel immense gratitude because Messi doesn't usually do those kinds of things," Holland stated. He emphasized that the soccer star venturing into the Spider-Man universe provided considerable confidence that the film was reaching a global audience, even the "GOAT."

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I feel immense gratitude because Messi doesn't usually do those kinds of things.

Holland, humorously describing himself as a "small guy," drew a parallel with Messi's career, noting the footballer's ability to overcome disadvantages and adversities as a constant source of inspiration since his childhood. The promotional ad itself, featuring Messi interacting with Peter Parker, became a viral phenomenon, bridging pop culture and sports and expanding the film franchise's reach.

The actor's connection to Argentina extended to his presence at the 2026 World Cup final, where he was seen at the MetLife Stadium. Although he expressed affection for the South American nation, he was seated in the section designated for Spanish supporters, having previously stated that Spain was his preferred team in the absence of England. Holland also acknowledged Argentine player Julián Álvarez during a promotional tour in Spain.

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That he ventured into our Spider-Man world was not only exciting, but it gave us a lot of confidence that the movie is reaching everyone, even the GOAT.