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🇰🇷 South Korea /Economy & Trade

Toss Bank’s squirrel-themed 31-day savings account surpasses 300,000 accounts

From Dong-A Ilbo · () Korean

Translated from Korean and summarized by DistantNews. Read the original for the full story.

At a glance

News Official statement Outcome reported
  • Toss Bank said its ‘Raise It’ 31-day savings product surpassed 300,000 accounts about a month after launch.
  • Customers can deposit up to 5,000 won daily for 31 days and receive up to 10% annual interest if they make deposits without missing a day.
  • The bank attributed the product’s appeal to app missions and the changing squirrel character linked to customers’ saving activity.

Toss Bank’s squirrel-themed savings challenge has passed 300,000 accounts, just one month after the internet-only bank launched it. The milestone came around the product’s first maturity date, according to the bank.

The ‘Raise It 31-day Savings’ account allows customers to deposit up to 5,000 won each day during a 31-day term. Someone who joins on Aug. 1, for example, can make deposits through Aug. 31. Customers who save every day can receive an annual interest rate of up to 10%.

Toss Bank said the product’s success comes from giving customers a reason to open the app beyond simply putting money aside. Each deposit triggers a mission, and the squirrel develops into a different form depending on how the mission is completed.

A Toss Bank official said customers may enter the app not just to save, but “to raise the squirrel.”

to raise the squirrel

· Toss Bank officialThe bank explained that the app’s missions and evolving squirrel character encourage customers to return to the app.
About this summary

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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