TouRisk Awards 2026: Croatia Hosts First Tourism Safety Awards in Petrčane

Croatia is taking a significant step in prioritizing safety within its vital tourism sector. The recent TouRisk 2026 conference, held in the picturesque Petrčane near Zadar, marked a historic occasion with the inaugural TouRisk awards for safety in tourism. This initiative, the first of its kind in Croatia, shines a spotlight on entities that view safety not merely as a procedural requirement but as a core component of their tourism offering. The awards celebrate a holistic approach, encompassing everything from operational procedures and risk management to crisis preparedness and stakeholder coordination. Večernji List is proud to cover this important development, which underscores Croatia's commitment to enhancing the quality and resilience of its tourism product. The recognition of entities like Hotel Materra, Kamp Veštar, ACI Marina Vodice, Park prirode Medvednica, Špancirfest, Primorsko-goranska županija, the City of Varaždin, and Jelsa sends a powerful message: safety is paramount for guest trust and long-term competitiveness. This focus on safety is particularly crucial for Croatia, a nation heavily reliant on tourism, as it builds a reputation for reliability and excellence on the global stage. The TouRisk awards serve as a benchmark, encouraging continuous improvement and reinforcing the understanding that a secure environment is fundamental to a thriving tourism industry.

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Safety in tourism is no longer just a matter of operational preparation, but of product quality, guest trust, and the long-term competitiveness of a destination. That is precisely why we launched the TouRisk awards, to recognize and reward those who think about safety systematically, responsibly, and long-term, and to send a message to the entire sector that safety is one of the foundations of quality tourism.