Toyota Argentina Launches Certified Used Car Store on Mercado Libre

Toyota Argentina is intensifying its strategy in the used vehicle market by opening an official store for certified used cars on Mercado Libre. The platform will feature approximately 300 vehicles from the brand's dealership network nationwide. This initiative coincides with an expansion of the certification program, now accepting vehicles up to 15 years old, an increase from the previous 10-year limit. The program initially accepted cars up to 8 years old. The company aims to capitalize on the digital surge in vehicle searches, as data shows a significant portion of Argentinians research cars online before purchasing. Toyota's official presence on Mercado Libre allows interested buyers to view available stock, examine vehicle details, explore financing alternatives, and directly contact dealerships. The offering includes vehicles from the official network and Kinto, Toyota's car-sharing service. Andrés Massuh, Commercial Director of Toyota Argentina, stated that the move is a key step to broaden the brand's reach and support customers' evolving search and decision-making processes. The certification program now includes two categories: Gold for vehicles up to 10 years and 200,000 kilometers, with a 150-point inspection and extended warranty; and the new Silver category for vehicles up to 15 years and the same mileage limit, undergoing a 50-point inspection. Both categories offer an additional year of official warranty, 24-hour assistance, and access to the brand's after-sales network. The store features a wide range of Toyota models, from Etios to SW4.

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The incorporation of Toyota Usados Certificados to Mercado Libre is a key step to broaden the brand's reach and support customers in the new ways of searching and decision-making.