Toyota Executives Hint at RAV4 Pickup Appeal, Citing Existing Demand

Toyota executives have openly discussed the attractiveness of a pickup truck variant based on the popular RAV4 SUV. While no official production plans are in place, the company acknowledges a significant existing demand, particularly in the North American market.

“

quite attractive

RAV4's chief engineer admitted that building a pickup on the RAV4's platform is "quite attractive." The idea has been internally discussed, with the success of the Ford Maverick further fueling interest. However, he stressed that there are currently no official plans for mass production.

Toyota North America CEO Tetsuo Ogawa echoed these sentiments, stating that the market demand for a RAV4 pickup has long been present and is simply waiting to be met. He highlighted the substantial demand in North America and noted that dealerships are eager for such a model. Despite this, Toyota appears to be in an evaluation phase.

“

the market demand for a RAV4 pickup has long been present and is simply waiting to be met

Meanwhile, a pickup truck based on the Corolla Cross is actively undergoing testing and is slated for a global debut in the first half of next year. This model is expected to slot below the Hilux and may feature 2.0-liter gasoline, 1.8-liter hybrid, and potentially plug-in hybrid powertrains.

“

the opportunity for the brand