Treasure's Hip-Hop Era Begins: '[NEW WAV]' Smashes First-Day Sales Records

K-pop group Treasure has kicked off the second act of their career with their fourth mini-album, '[NEW WAV]', which exclusively features hip-hop tracks. The album, released on June 1, achieved a significant milestone by selling approximately 600,000 copies on its first day, according to YG Entertainment. This figure surpasses the group's previous first-day sales record and builds on over 1 million pre-orders.

The release signifies a bold move for Treasure, as it is their first album to be entirely composed of hip-hop songs. This genre choice aligns with the group's roots and YG Entertainment's reputation for hip-hop artistry. The album's success on day one indicates strong fan anticipation and a positive reception to this new direction.

The initial sales numbers highlight Treasure's growing popularity and their ability to set new personal records with each release. The success of '[NEW WAV]' positions the group for a strong promotional period and suggests continued momentum in their career.