Trump-backed group announces $10m ad blitz for Texas Senate race

A super PAC tied to Donald Trump is putting $10 million behind a Texas Senate race, opening the first major general-election spending campaign by MAGA, Inc., the group named after Trump’s “Make America Great Again” movement.

The filing with the Federal Election Commission came Saturday, ahead of the midterm elections. The advertisements are expected to focus heavily on James Talarico, a 37-year-old Democratic state representative challenging Trump-backed Texas Attorney General Ken Paxton.

MAGA, Inc. spokesperson Alex Pfeiffer framed the campaign around taxes. “High Tax Talarico wants to take money out of Texans’ pockets,” Pfeiffer said. “MAGA Inc is going to ensure Texas knows about Talarico’s radical policies and elects Ken Paxton to the US Senate.”

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High Tax Talarico wants to take money out of Texans’ pockets.

Democrats believe they may have a chance to capture one of Texas’s Senate seats for the first time since 1993. Paxton has survived a series of scandals, including a state impeachment trial, but Democrats have repeatedly suffered heavy defeats in Texas and have not won a statewide office there in more than 30 years.

The state remains widely viewed as a Republican stronghold, although Trump’s falling popularity and cost-of-living concerns have strengthened the prospects of candidates such as Talarico. Republicans hold narrow majorities in both chambers of Congress, and Democrats hope to flip enough seats to break that control. The party that wins Congress would likely shape the legislative agenda during Trump’s final two years as president.

The planned advertising will center on tax policy, accusing Democrats of seeking increases that would burden voters. Democrats have traditionally countered that Republicans direct tax breaks toward the wealthiest people. That argument resurfaced after the Republican-led Congress passed Trump’s One Big Beautiful Bill Act along party lines. The law increased spending on defense and immigration priorities, made Trump’s first-term tax cuts permanent and expanded federal estate-tax exemptions. Talarico’s campaign has accused right-wing opponents of using outside money and distorting his record.

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MAGA Inc is going to ensure Texas knows about Talarico’s radical policies and elects Ken Paxton to the US Senate.