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๐Ÿ‡ธ๐Ÿ‡ฌ Singapore /Elections & Politics

Trump Media pitched $100,000 monthly fee for fast feed of US president's posts, FT reports

From CNA · () English

Summarized and contextualized by DistantNews.

At a glance

News Named sources Context piece
  • Donald Trump's social media company discussed charging up to $100,000 monthly for faster access to his Truth Social posts.
  • The company unveiled 'Truth API,' a paid data feed for banks and trading firms seeking rapid access to posts from influential accounts.
  • This move represents Trump Media & Technology Group's entry into data licensing and aims to create a new revenue stream amid business challenges.

Donald Trump's social media venture, Trump Media & Technology Group (TMTG), has reportedly explored charging traders and investors as much as $100,000 per month for expedited access to posts made by the former U.S. president on his Truth Social platform. The Financial Times reported these discussions, citing sources familiar with the matter. TMTG did not immediately respond to requests for comment from Reuters, which could not independently verify the report.

This potential revenue stream comes as TMTG faces challenges in expanding its media business amidst stiff competition from established social media giants. The company recently announced a new product, "Truth API." This paid, licensed data feed is designed to provide financial institutions, such as banks and trading firms, with "the fastest" access to content from key Truth Social accounts.

A spokesperson for TMTG stated that the Truth API product will deliver posts from the platform's 10 most influential accounts at a significantly quicker pace than standard push notifications. This initiative marks TMTG's first foray into data licensing, aiming to establish a new source of income for the company.

The move highlights TMTG's efforts to monetize its user base and content, particularly the high-profile posts of Donald Trump. By offering premium access to his communications, the company seeks to capitalize on the interest from financial markets, which often closely monitor Trump's statements for potential market-moving information.

the fastest

โ€” TMTG SpokespersonDescribing the speed of access provided by the new 'Truth API' product for financial institutions.
DistantNews Editorial

Originally published by CNA. Summarized and contextualized by our editorial team with added local perspective. Read our editorial standards.