Trump's media firm launches paid service for early access to posts

Trump Media & Technology Group (TMTG), the company behind the social media platform Truth Social, is introducing a new paid service called 'Truth API.' This service is designed to offer trading firms expedited access to posts made by former US President Donald Trump.

The 'Truth API' will provide subscribers with real-time access to Trump's posts, delivering them milliseconds before they become available to the general public on Truth Social. TMTG, controlled by the Trump family, sees this as a strategic move to capitalize on the financial market impact of Trump's statements. Trump, who has approximately 12.9 million followers on Truth Social, has frequently used the platform to comment on major issues like international relations, trade, and the stock market.

Kevin McGuinness, interim CEO of TMTG, described the service as part of the company's strategy to "monetize its exclusive assets." His statements highlight the business model's reliance on the perceived market-moving power of Trump's pronouncements. Historically, Trump's posts have triggered algorithmic trading and caused significant volatility in financial markets, making early access to his statements highly valuable for high-frequency trading firms.

While TMTG has not disclosed the subscription fees for 'Truth API,' the company has indicated that it has already secured customers in anticipation of the service's launch in August. This initiative comes as TMTG reported a net loss of $405 million in the first quarter of 2026, a substantial increase from the $31 million loss recorded in the same period the previous year. The company is seeking new revenue streams amidst its financial challenges.

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monetize its exclusive assets