Tunisia among top 3 holiday choices for Swiss in summer 2026

Tunisia is emerging as a highly attractive holiday destination for Swiss residents in the French-speaking Romandy region for the summer of 2026, according to an analysis of booking data by DERTOUR Suisse. While Greece and Spain continue to lead national bookings, Tunisia ranks among the most reserved destinations alongside Turkey, particularly for all-inclusive beach holidays.

The appeal of Tunisia and Turkey in Romandy is attributed to accessible beach stays, suitable all-inclusive infrastructure, and competitive pricing. This offers travelers a way to manage their budgets effectively amidst rising costs. The report highlights a distinct preference in Romandy for these types of packages compared to other Swiss regions.

Nationally, Mediterranean destinations like Spain and Greece maintain their popularity for short breaks, followed by Italy and Cyprus. However, regional preferences vary. Travelers in German-speaking Switzerland show interest in leisure experiences like Europa-Park in Germany, whereas their counterparts in Romandy lean towards beach holidays and all-inclusive offers, with Tunisia and Turkey being prime examples.

On long-haul travel, destinations like the Maldives and Mauritius remain popular, but Canada has become the leading long-haul choice for German-speaking Swiss, while Tanzanian travel is gaining traction in Romandy. The study also notes a growing trend in "coolcations", trips to destinations with moderate temperatures, driven by rising temperatures in the Mediterranean and a desire for more active, secure holidays in Nordic countries.