Turkey's E-commerce Sector Embraces AI, With 75% of Businesses Actively Using Technology

Artificial intelligence is rapidly becoming a standard technology in Turkey's e-commerce sector, with 75% of businesses actively utilizing AI, according to data from the Ministry of Trade. National statistics from TÜİK reveal that one in five individuals in Turkey uses AI in their daily lives, a figure that rises to approximately 40% for those aged 16-24.

This strong consumer interest in digital tools is compelling retail platforms to overhaul their search and user experience infrastructures. Smart AI models are replacing traditional filtering systems, making the purchasing process significantly more practical for consumers. These technology-driven advancements are shifting the competitive landscape in the digital market towards next-generation software focused entirely on customer satisfaction.

KolayOto, a leading platform, is accelerating this digital transformation with visionary technology investments. General Manager Aslı Sayın explained the strategic shift, stating, "At KolayOto, we see that user behaviors are changing rapidly and that our customers are now searching for products not by filtering, but by expressing their needs in natural language. Since AI is rapidly becoming a standard technology in the e-commerce sector, we have developed our AI-powered tire assistant in response to this transformation. Our goal is to free the user from complex selection processes and guide them to the right product in the fastest and safest way."

Global research by McKinsey & Company indicates that e-commerce platforms using natural language processing-based AI assistants instead of traditional filtering see reduced customer cart abandonment rates. The same study found that marketing/sales and product/service development are the two main departments where companies most heavily integrate generative AI technologies. With nearly 29.4 million vehicles registered in Turkey, where cars constitute 52.6% of the total, the online tire and automotive market has a vast potential customer base, underscoring the importance of digital infrastructures that quickly respond to consumer demands.