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TWICE's Tzuyu Steals Spotlight with Stunning Visée Beauty Campaign Amid Solo Member Wave

From Liberty Times · () Chinese

Translated from Chinese, summarized and contextualized by DistantNews.

At a glance

News Named sources Context piece
  • K-pop group TWICE is facing a wave of members leaving to pursue solo careers, with members Jeongyeon and Chaeyoung ending their exclusive contracts with JYP Entertainment.
  • While speculation about the next member to go solo continues, Tzuyu has captured attention with a new beauty campaign for the Japanese makeup brand Visée.
  • The campaign showcases Tzuyu's mature image and highlights Visée's new foundation, brow pencil, and lipstick shades, generating significant fan interest.

South Korean girl group TWICE is navigating a period of individual member activities, with a notable shift as members Jeongyeon and Chaeyoung conclude their personal contract agreements with JYP Entertainment. Chaeyoung is launching a new brand, "LIL FANTASY," signaling a new chapter for her solo endeavors.

Amidst these "solo but not disbanding" developments, attention has turned to popular member Tzuyu. Instead of announcing contract news, Tzuyu has recently captivated fans with a striking new beauty campaign for Visée, a Japanese makeup brand under the Kose Group. The campaign features Tzuyu in a soft, earth-toned sheer dress, complemented by sophisticated makeup, exuding a mature, almost cool goddess aura.

This face endorsing foundation is too convincing!

— FanFans reacting to Tzuyu's new Visée beauty campaign.

The visuals incorporate the dreamy elements of the popular Japanese IP Bunny, creating a playful contrast with Tzuyu's elegant demeanor. Her flawless "native water-glow skin," achieved with Visée's new foundation, has become a major talking point. The foundation is praised for its "skin-like" natural radiance, offering coverage without a heavy feel. Fans have reacted enthusiastically, with many expressing a desire to purchase the featured products, including limited edition shades of the brow pencil and lipstick, inspired by Tzuyu's flawless look.

I want to buy them all!

— FanFans reacting to Tzuyu's new Visée beauty campaign.
DistantNews Editorial

Originally published by Liberty Times in Chinese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.