TYM named No. 1 tractor brand in Premium Brand Index
Translated from Korean, summarized and contextualized by DistantNews.
At a glance
- TYM has been recognized as the No. 1 tractor brand in the Premium Brand Index (PBI) for 2026.
- The company achieved a score of 66.3 points, outperforming competitors across six evaluation categories including brand awareness, image, and leadership.
- TYM is also advancing future agricultural technology, aiming to launch a Level 4 autonomous tractor by 2027 and an autonomous mower by 2028, while reporting significant growth in first-quarter revenue and profit.
TYM, a leader in agricultural machinery, has been awarded the top position in the tractor category of the 2026 Premium Brand Index (PBI). The recognition ceremony took place on June 9 at the Lotte Hotel in Sogong-dong, Seoul.
The PBI evaluates brands based on six key aspects: brand awareness, image, perceived benefits, leadership, customer loyalty, and social responsibility, surveying approximately 120,000 consumers across Seoul, Gyeonggi Province, and six major metropolitan cities nationwide. TYM secured the leading position in the tractor sector, which was newly established this year, with a score of 66.3 points. The company demonstrated superior performance compared to its competitors across all six evaluation criteria.
Beyond its current market strength, TYM is actively investing in the future of agriculture. The company is accelerating the development of next-generation technologies, with a goal to release a Level 4 autonomous tractor by 2027. Building on its accumulated autonomous driving technology and physical AI capabilities, TYM also plans to commercialize an autonomous mower by 2028, aiming to solidify its competitive edge in the smart farming market.
This award is a result of customer trust in our products and services translating into corporate competitiveness.
TYM's business performance also shows robust growth. In the first quarter of the year, the company reported consolidated revenue of 289.7 billion won and an operating profit of 35 billion won, marking increases of 28.3% and 131.5% respectively compared to the same period last year. Net profit also surged by 193.2% to 30.3 billion won, indicating a strong financial trajectory.
Kim So-won, CEO of TYM, expressed gratitude for the award, stating, "This award is a result of customer trust in our products and services translating into corporate competitiveness." He added, "We will continue to grow into the most trusted global premium brand for our customers based on innovation in smart agricultural technology and sustainable management."
We will continue to grow into the most trusted global premium brand for our customers based on innovation in smart agricultural technology and sustainable management.
Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.