Uber Taiwan Marks 13 Years with 2.6 Billion Kilometers, Jolin Tsai Becomes Brand Ambassador

Uber is celebrating 13 years of operation in Taiwan, marking a significant milestone with over 2.6 billion kilometers traveled on its platform. The ride-sharing giant announced its collaboration with pop star Jolin Tsai as its new brand ambassador, incorporating her well-known "sleep by 9:30 PM" catchphrase into its latest advertising campaign. This partnership coincides with the release of new operational data highlighting the company's growth in the Taiwanese market.

Key performance indicators reveal a substantial increase in demand for Uber's "Uber Taxi" service, with annual trips growing by nearly 40%. Demand is also rising in cities outside the six major metropolitan areas, with some regions experiencing growth rates close to 50%. This expansion indicates a broadening user base and increasing reliance on the platform beyond urban centers. Uber attributes this shift partly to consumer preference for predictable booking methods over traditional street hailing, a pain point the company has consistently targeted in its marketing.

Beyond passenger transport, Uber is diversifying its services. Its instant package delivery service, "Uber Fast Track," has seen remarkable growth, with annual trips increasing 2.8 times compared to the previous year. The company also identified three major mobility trends in Taiwan: a 30% year-on-year increase in airport-related trips, a surge in late-night travel activity around 9:30 PM concentrated in hubs like Taichung High-Speed Rail Station and Taipei Station, and a growing demand for "Uber Pet" services, particularly in Taipei, Taichung, and Taoyuan. Saturdays are the busiest days for pet-accompanied travel, underscoring a rising trend in shared mobility for pet owners.

To capitalize on these trends and the new celebrity endorsement, Uber is offering promotional discounts. New users can receive up to NT$930 off with the code "930回家," while existing users can get up to NT$760 off. These incentives aim to further boost user engagement and encourage adoption of the platform's various services, reinforcing Uber's commitment to reliability and convenience in Taiwan.

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This year, Uber is collaborating with its partner fleets to further expand its service coverage, completing its layout in Taiwan's main island.