'UFC Freedom 250' on Paramount+ draws 7 million viewers in US

The mixed martial arts event 'UFC Freedom 250,' held at the White House, captivated an average of 7 million viewers in the United States, according to Paramount Skydance. The live event achieved a record for Paramount+ as the most-watched program in the platform's history.

Across the U.S. and Latin America, the event drew a total of 17 million viewers, encompassing those who watched any portion of the Ultimate Fighting Championship fights. U.S. viewership figures were compiled by Nielsen, while Adobe Analytics tracked audiences in Latin America.

'UFC Freedom 250' took place on June 14 on the South Lawn of the White House. The event served a dual purpose: celebrating President Donald Trump's 80th birthday and initiating the nation's 250th anniversary festivities. The fights concluded with Justin Gaethje defeating Ilia Topuria for the undisputed lightweight title, in a notable first for the UFC where every match ended by knockout or technical knockout.

Paramount indicated that viewership numbers for regions outside the U.S. and Latin America will be released next week. The event was exclusively available for streaming on Paramount+ in the specified territories.