UK regulator proposes easing Apple, Google app store payment rules

Britain's Competition and Markets Authority (CMA) has put forward proposals that could significantly alter how app developers handle payments. The regulator wants to allow developers to guide users toward payment methods outside of Apple and Google's app stores, a move intended to foster greater competition and lower transaction fees.

Currently, both Apple and Google restrict or ban developers from directing users to external payment systems. The CMA's proposed rules would lift these restrictions for UK developers. Any fees imposed by the tech companies for enabling such "steering" would need to be fair and reasonable, with the expectation that savings would be passed on to consumers or reinvested in product development.

Furthermore, the CMA is exploring whether to compel Apple to open up its near-field communication (NFC) technology. This could potentially enable developers to integrate contactless payment services directly within their own iOS applications, offering users more choice and convenience.

Google stated that it has already implemented changes aligning with the CMA's proposals, including new Play Store terms that permit developers to direct users to off-platform transactions, albeit with some conditions. Apple had not immediately responded to a request for comment.