Ulsan's 'Bangucheon Petroglyphs,' a World Heritage site, to have brand design and merchandise developed

Ulsan, home to the UNESCO World Heritage site 'Bangucheon Petroglyphs,' is set to launch its first official brand identity, encompassing a logo and merchandise. The initiative, a collaboration between Ulsan City and the Korea Design Promotion Agency, aims to create a distinct and unified symbol for the ancient rock carvings.

Previously, various organizations and institutions used different depictions of the petroglyphs, such as the famous whale and child motif or facial representations, without a standardized logo. This lack of a consistent symbol made it difficult for the public to easily identify the 'Bangucheon Petroglyphs' and diluted promotional efforts. The new project seeks to consolidate these diverse designs into a single, efficient, and recognizable symbol.

In addition to the logo, the project will develop a catchy slogan to encapsulate the essence of the 'Bangucheon Petroglyphs.' This will be used across various promotional materials, including photos and videos, as well as in the creation of souvenirs and merchandise. The city also plans to explore diverse strategies to promote the site, such as pilot tourism programs and narrative-based experiences.

The project, budgeted at 300 million won (approximately $215,000) from national and city funds, is scheduled for completion by December. The development is expected to significantly enhance the visibility and appeal of the 'Bangucheon Petroglyphs,' attracting more visitors and fostering a deeper appreciation for this significant cultural heritage.