Ulsan's Bangudae Petroglyphs Mark First Anniversary with Limited Edition 'Whale Rice' Snack

To celebrate the first anniversary of the Bangudae Petroglyphs' inscription as a UNESCO World Heritage site, Ulsan City has partnered with Lotte Mart/Super and Orion to launch a limited edition of the popular snack 'Goraebap,' meaning 'Whale Rice.' The special release aims to promote the historical value and symbolism of the ancient rock carvings.

The collaboration leverages each partner's strengths: Ulsan City provides the historical petroglyph data, Orion manages the production and packaging design, and Lotte Mart/Super handles distribution and promotion. The front of the 'Goraebap' box showcases the whale character 'Radu' alongside an image of the petroglyphs and the inscription 'UNESCO World Heritage Ulsan Bangudae Petroglyphs.' The back of the box allows consumers to find actual petroglyph images, such as wild boars, turtles, human faces, and hunting scenes.

A total of 24,000 boxes of this limited edition snack will be produced. Each box contains four individual snack bags. They will be available for purchase at 306 Lotte Mart and Lotte Super locations across South Korea. Ulsan City officials expressed hope that this initiative will serve as an opportunity to raise national awareness of the cultural heritage value of the Bangudae Petroglyphs.

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We hope this will be an opportunity to raise awareness nationwide of the cultural heritage value of the Bangudae Petroglyphs on the first anniversary of its inscription as a World Heritage site.