Ultimum Relaunches Razzl Soft Drink with Upgraded 'Razzl-Boss' Pack

Ultimum Limited, a rapidly growing beverage manufacturer, has officially announced the relaunch of its 60cl bottle for its flagship soft drink brand, Razzl. The upgraded pack is now introduced to consumers as 'Razzl-Boss,' signifying a strategic move beyond a standard size extension.

The 'Razzl-Boss' positioning aims to offer unbeatable value for money, empowering young consumers to embrace their individuality and originality. Priced at N400, the 60cl bottle provides 20% extra value, encouraging consumers to integrate Razzl into their daily ambitions and strengthening the brand's connection with contemporary Nigerian youth culture.

Elizabeth Adesina, Head of Marketing at Ultimum Limited, explained the company's strategy. "Razzl 60cl is our way of giving consumers more value without asking them to compromise on the refreshment they enjoy," she stated. The brand offers Cola, Orange, and Lemon variants to cater to different tastes and moods. Adesina further elaborated that 'Razzl-Boss' embodies the confidence, originality, and boldness that the Razzl brand stands for, encouraging consumers to express themselves and make the most of every moment.

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Razzl 60cl is our way of giving consumers more value without asking them to compromise on the refreshment they enjoy. Consumers get 20% extra value, with our Cola, Orange and Lemon variants offering something for different tastes and moods. Beyond size and flavour, Razzl-Boss represents the confidence, originality and boldness that Razzl stands for. It is about showing up as yourself, making the most of every moment and having what it takes to Razzl Your World.