UNAM warns of gambling addiction risks during World Cup as sports betting eyes record figures

The National Autonomous University of Mexico (UNAM) has issued a warning about the potential for gambling addiction among fans during the 2026 FIFA World Cup. The university's Faculty of Psychology notes that the intense excitement surrounding the global tournament could trigger risky behaviors related to sports betting, potentially leading to gambling disorders.

Miguel Ángel Medina Gutiérrez, an academic at UNAM's Faculty of Psychology, explained that major sporting events like the World Cup stimulate the release of neurotransmitters such as dopamine, serotonin, and adrenaline. This combination of pleasure, excitement, and risk-taking can encourage individuals to place increasingly larger bets as the tournament progresses.

In Mexico, many fans are optimistic about the national team's chances, while others bet against favored teams like Brazil, Argentina, Germany, or Spain. The risk is amplified when betting is combined with alcohol or stimulant consumption, impairing judgment and the ability to assess consequences.

Medina Gutiérrez emphasized that ludopathy is a complex issue often linked to financial, professional, familial, or emotional problems. During the euphoria of large sporting events, some individuals may seek a temporary escape from their worries through gambling, finding immediate rewards in the risk and potential winnings.

The academic stressed that education is the most effective preventive measure. He observed a normalization of betting-related practices, even among younger individuals, through activities like collecting World Cup stickers. This warning is particularly relevant as the 2026 World Cup is expected to set new records in sports betting, with the global market potentially generating over $50 billion in revenue, fueled by the expanded 48-team format. Specialists advise enjoying the tournament with moderation and maintaining control over betting activities.