Uni-President Leads Taiwan's Green Trademark Applications; Apple, Nintendo Follow

Uni-President Enterprises has secured the top position in Taiwan's "green trademark" applications, filing an impressive 2,274 applications over the past decade. This significant lead underscores the company's commitment to sustainability and environmental initiatives. The data comes from a comprehensive report by Taiwan's Intellectual Property Office (TIPO) analyzing trademark applications from 2016 to 2025.

International giants Apple and Nintendo are also making substantial green strides, ranking second and third respectively in green trademark applications. Apple filed 811 applications, while Nintendo submitted 236, demonstrating a global trend among major corporations to integrate environmental considerations into their branding and product development strategies. The report categorizes green trademarks into nine areas, including energy products, transportation, energy saving, reuse/recycling, pollution control, waste management, agriculture, environmental awareness, and climate change.

Over the last ten years, Taiwan has seen a surge in green trademark applications, exceeding 126,000 filings, which represents 14.10% of all trademark applications. The primary drivers of Taiwan's green economy, according to the report, are "energy saving" (32.34%), "pollution control" (25.69%), and "energy products" (19.79%), collectively accounting for nearly 80% of the applications. Notably, the "climate change" category, though currently smaller at 5.47%, has experienced explosive growth, increasing by over 150% between 2024 and 2025, indicating its rising importance.

The TIPO report also highlights that Taiwanese applicants dominate the green trademark landscape, accounting for 76% of all applications. This signifies a shift from "technology import" to a "comprehensive awakening" within local industries, positioning them as key players in the green transition. Kymco, a Taiwanese motorcycle brand, leads in the "transportation" category, showcasing its leadership in electric vehicle innovation. TIPO advises businesses to assess their green elements and "trademark" their carbon reduction technologies to gain a competitive edge in the global net-zero economy.