US filings detail Israeli government-linked $1 million media campaign targeting Americans

U.S. Justice Department filings disclose a significant media campaign, valued at $1 million in disclosed work orders, undertaken on behalf of the Israeli government and aimed at American audiences. The initiative involved digital content creation, research, production, and communications services.

The arrangement was managed by Piro Inc., a New York-based media company registered under the Foreign Agents Registration Act (FARA). Piro Inc. is working for Havas Media Germany GmbH on behalf of Israel's Government Advertising Agency, LaPam. The FARA registration explicitly identifies Israel as the represented country and LaPam as the government agency.

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Piro, Inc. will provide strategic communications and media relations services in connection with LaPam's engagement on behalf of the State of Israel.

According to the filing, Piro Inc. was contracted to provide "strategic communications and media relations services." The activities were designed "to influence the US public," with officials Eran Shayovitch and Guy Getz named as Piro's contacts. The original agreement, dated April 30, 2026, included a $900,000 project titled the "Digital Storytelling Pilot."

The "Digital Storytelling Pilot" encompassed a broad range of services, including digital content strategy, creative development, video production oversight, and campaign advisory. Specific tasks involved audience research, content architecture, scriptwriting, asset production, distribution planning, and performance analysis. The budget allocated funds for directors, crews, on-camera talent, locations, equipment, editing, sound design, and music licensing. Distribution was planned through digital and short-form video platforms, targeting the "General Public."

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activities may include communications activities intended to influence the US public.