User Choices on iDNES.cz: Ad-Free Premium or Targeted Advertising

This content primarily concerns the technical and commercial aspects of the iDNES.cz website, focusing on user choices regarding advertising and content access. It outlines two main options for users: a premium subscription that offers an ad-free experience across several iDNES media platforms, including Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital newspapers and magazines. Alternatively, users can opt for a free service that includes targeted advertising.

The website explains the process of targeted advertising, which involves profiling user habits and interests based on online activity to display relevant ads. It clarifies that both MAFRA, a.s., and its 125 advertising partners process this data. Users are informed that they can revoke their consent for targeted advertising at any time, which would then prompt them to switch to the ad-free premium service. Consent for other purposes, such as personalized content display, can be modified or revoked independently of the premium subscription choice.

The text details the types of data processing involved, including selecting ads and personalized content, measuring ad and content performance, understanding audiences through statistics, and the technical operation of the sites. It emphasizes that if a user chooses the free, ad-supported option, consent for targeted advertising is granted for all listed purposes. However, due to technical reasons related to advertising providers, users must explicitly opt out of specific data processing activities if they do not wish for them to occur, even if they have consented to targeted advertising in general.