User consent and advertising options on iDNES

This article appears to be a technical or informational piece related to website functionality and user privacy settings, specifically concerning advertising on the iDNES platform. It outlines the choices users have regarding how they wish to view content.

Users are presented with two primary options: viewing content without ads for a monthly fee, or viewing content with targeted advertising for free. The free option involves agreeing to the use of cookies and other online identifiers for personalized advertising purposes.

The text further elaborates on the process of targeted advertising, explaining that it is based on profiling user habits and data collected from online activities. It mentions that both MAFRA, a.s., and its advertising partners, numbering 125, are involved in this process. Users are informed that they can revoke their consent for targeted advertising at any time, though doing so may prompt a transition to the ad-free premium service.

Additionally, the article touches upon the management of privacy settings and the ability to object to data processing based on legitimate interests. It specifies that these settings apply to the websites iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. The article also lists various ways data is processed, including selecting ads and content, measuring performance, audience analysis, and service development.