User Consent for Personalized Content and Advertising on iDNES.cz
Translated from Czech, summarized and contextualized by DistantNews.
TLDR
- The article discusses the need for user consent regarding personalized advertising and content on iDNES.cz and its partner sites.
- Users can choose between a free experience with targeted ads or a premium subscription without ads.
- The platform processes data based on user consent, including for ad selection, content personalization, and performance measurement.
At iDNES.cz, we believe in transparency and giving you control over your online experience. To continue providing our content, whether free with personalized ads or through our premium ad-free service, we need to understand your preferences regarding how we display information to you.
Our platform operates on a system where you, the user, decide how you want to interact with our content. Currently, your device settings prevent us from displaying the options necessary for tailoring your experience. We kindly ask you to disable any software components, such as browser add-ons or network filters, that might be blocking these features. This ensures you can see and manage your choices effectively.
We offer two primary paths: iDNES Premium, which provides an uninterrupted, ad-free experience across our network of sites (iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz), along with digital access to newspapers and magazines. Alternatively, you can opt for a free experience where we adapt advertising to your interests. This involves using cookies and other identifiers to deliver ads that are more relevant to you, processed by MAFRA, a.s., and our 125 advertising partners.
Your consent is crucial for us to personalize content and measure its performance, as well as to develop and improve our services. You can manage or withdraw your consent at any time. If you choose the free, ad-supported option, you agree to the use of your data for targeted advertising and content personalization. We are committed to respecting your privacy while delivering a relevant and engaging experience.
Originally published by iDNES in Czech. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.