User Consent Required for Targeted Advertising on Czech News Sites

This article is currently a placeholder, awaiting user interaction to determine content display preferences. To proceed, readers must decide how they wish to view advertisements on the iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz websites.

The primary options presented are an ad-free experience through an iDNES Premium subscription for 199 CZK per month, which also includes access to digital newspapers and magazines. Alternatively, users can opt for free access, which includes targeted advertising tailored to their interests.

This targeted advertising is based on user profiles, created from data gathered about their online activities. Both MAFRA, a.s., and its 125 advertising partners will use this data. Users have the ability to withdraw their consent for targeted advertising at any time, though doing so will prompt them to switch to the ad-free premium service.

Consent for other purposes, such as personalized content display, can be changed or withdrawn independently of the premium subscription. The platform also processes some data based on legitimate interest, and users can object to this or adjust their privacy settings in a detailed settings section.

The platform outlines specific data processing activities, including selecting ads and personalized content, measuring ad and content performance, understanding audiences through statistics, developing services, and technical site operations. Users choosing the free, ad-supported option must consent to these terms.