User consent required for targeted advertising on iDNES.cz

This content is currently unavailable due to user consent settings regarding targeted advertising.

The platform, iDNES.cz, requires users to agree to specific terms to continue accessing its content. Two primary options are presented: a premium subscription service, iDNES Premium, which offers an ad-free experience across multiple associated websites for a monthly fee, or the continuation of free access by agreeing to targeted advertising.

For users opting for the free, ad-supported model, the platform outlines its data processing practices. This includes the use of cookies and other online identifiers to create user profiles based on browsing habits and online activities. These profiles are then used to serve personalized advertisements that are intended to be relevant to the user's interests. The platform states that both MAFRA, a.s., and its 125 advertising partners will utilize this data for ad personalization.

Users are informed that they can withdraw their consent for targeted advertising at any time. However, revoking consent will prompt a redirection to the iDNES Premium subscription service. The platform also mentions the possibility of managing consent for other purposes, such as personalized content delivery, without necessarily switching to the paid service. Certain data processing activities are conducted based on legitimate interest, and users have the option to object to this processing and adjust their privacy settings.