Value buffet 'Take' by Ourhome exceeds 60,000 visitors amid high inflation
Translated from Korean, summarized and contextualized by DistantNews.
At a glance
- A value-for-money buffet brand, 'Take' by Ourhome, has surpassed 60,000 visitors in 80 days, attracting an average of over 750 daily guests.
- The buffet's popularity is driven by high inflation and rising dining costs, appealing to families, office workers, and tourists.
- To meet demand, Ourhome plans to open a second 'Take' location in October and is actively recruiting staff.
Amidst soaring inflation and the increasing burden of dining out expenses, value-for-money buffets offering diverse menus at a fixed price are experiencing a surge in popularity. Ourhome's buffet brand, 'Take,' has capitalized on this trend, attracting over 60,000 visitors within its first 80 days of operation, averaging more than 750 guests daily.
Since its opening, 'Take' has seen consistent sell-outs for both lunch and dinner reservations, with significant queues forming for walk-in customers. The brand's appeal spans various demographics, with families forming the largest customer base. Office workers from nearby business districts in Gwanghwamun and Euljiro have also been frequent patrons. Additionally, international tourists visiting areas like Insadong and Cheonggyecheon have contributed to the visitor numbers.
A collaborative menu item with Samyang Foods, featuring 'Buldak' (fire chicken), has become a particular hit, generating buzz on social media. Among the individual dishes, the pulled pork taco platter, allowing customers to choose from eight toppings, has been the most favored. Other popular items include Izakaya-style oden moriawase, loaded potato fries, and Dongpo pork rice bowls, reflecting a diverse and appealing culinary selection.
Buoyed by its success, Ourhome is set to launch a second 'Take' branch in October. This new location will occupy a 774-square-meter space on the third basement level of Lotte World Adventure in Jamsil. In preparation for the opening, the company is actively recruiting for positions including store managers, service staff, and culinary roles, signaling ambitious expansion plans for the buffet brand.
Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.