Vietnam's Mega Livestream Aims to Raise Funds for Children with Cancer

A special "Mega livestream" event, themed "Tiếp sức hoa mặt trời" (Sun Support), is set to unite businesses and consumers for a charitable cause on June 14. The 15-hour online sales marathon aims to raise funds for children battling cancer across Vietnam. Every purchase made during the livestream will contribute, with 10% of the total revenue being donated to the "Ước mơ của Thúy" (Thuy's Dream) program, which supports pediatric cancer patients.

“

This is a program that holds profound meaning as it raises funds for cancer patients nationwide. From the moment we received the proposal, we were deeply invested and eager to participate.

Nesty, a Vietnamese footwear brand, is a prominent participant in this initiative. Tạ Văn Thành, the company's founder, shared that the collaboration with Tuổi Trẻ newspaper began in late 2025. He emphasized the brand's commitment, stating, "This is a program that holds profound meaning as it raises funds for cancer patients nationwide. From the moment we received the proposal, we were deeply invested and eager to participate."

Nesty has set an ambitious revenue target of 15 billion Vietnamese dong for the livestream, with Mr. Thành expressing confidence in surpassing this goal. "I expect revenue to exceed the plan. We want to contribute a substantial amount of money to support sick children," he affirmed. To encourage participation, Nesty is offering significant discounts, with some products priced as low as 50,000-70,000 Vietnamese dong.

“

I expect revenue to exceed the plan. We want to contribute a substantial amount of money to support sick children.

Nguyễn Hoàng Nguyên, Deputy Editor-in-Chief of Tuổi Trẻ, confirmed that over 20 brands have joined, primarily in fashion. These brands must meet legal requirements and guarantee authentic products. A crucial criterion for participation is a genuine commitment to the charitable mission over profit. "Many brands have prepared attractive vouchers and promotional policies to attract buyers. As revenue increases, the 10% donation to the 'Thuy's Dream' program will also grow," Nguyên explained. The organizers are maintaining the minimum fundraising target of 15 billion dong but anticipate a higher final amount.

“

Many brands have prepared attractive vouchers and promotional policies to attract buyers. As revenue increases, the 10% donation to the 'Thuy's Dream' program will also grow.