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๐Ÿ‡ป๐Ÿ‡ณ Vietnam /Economy & Trade

Vietnamese Businesses Build Confidence With Their Own Brands on Amazon and Alibaba

From Tuแป•i Trแบป · () Vietnamese

Translated from Vietnamese and summarized by DistantNews. Read the original for the full story.

At a glance

In-depth Named sources Context piece
  • Vietnamese companies at the 2026 International Supply Chain Connection Exhibition are promoting their own brands to international buyers and expanding direct sales overseas.
  • Minh Anh has exported 400,000 neck fans to the United States and sells heaters through Amazon, while VinaBedding has registered its brand in 18 countries and sells natural latex mattresses through Amazon and Alibaba.
  • Businesses say they must track foreign market requirements, including product licensing, to compete on quality and retain more value from cross-border sales.

Vietnamese companies are no longer content to wait for overseas orders. At the 2026 International Supply Chain Connection Exhibition, they approached international retail groups directly, presenting products designed to carry Vietnamese brands into global markets.

Minh Anh, a manufacturer and international trading company, exports cooling products, air conditioners, heaters and neck fans to the United States, Europe, Dubai and other markets. The company has shipped an order of 400,000 neck fans to a U.S. partner. The product is also selling strongly on Amazon. Minh Anh sells heaters directly to consumers through Amazon and has reported good results.

With today's e-commerce platforms such as TikTok Shop and Amazon, if we control the technology, build the brand and sell directly to markets with strong spending power, profits will be better.

· Nguyen Dinh HungThe Minh Anh director explains why Vietnamese companies should sell under their own brands through international e-commerce platforms.

Nguyen Dinh Hung, the company's director, said Vietnamese businesses should build their own brands and use cross-border e-commerce platforms to keep more of the value generated by international sales. "With today's e-commerce platforms such as TikTok Shop and Amazon, if we control the technology, build the brand and sell directly to markets with strong spending power, profits will be better," he said.

What permits do you already have for these products?

· JessicaA U.S. buyer asks about regulatory documents when reviewing Vietnamese products.

VinaBedding is pursuing a similar strategy with bedroom furniture, led by natural latex mattresses. The company has registered its brand in 18 countries and describes itself as the first Vietnamese natural latex mattress brand to reach U.S. consumers directly through Amazon. It is also expanding in Asia and selling on Alibaba.

The company said U.S. customers, once more likely to choose spring mattresses, are increasingly turning to 100% natural latex. Vietnamese producers are competing with products from Thailand and China by emphasizing quality rather than the lowest price. The company positions its mattresses in the mid-range segment, pairing price with quality. At the exhibition, international buyers also focused on the permits required for products, showing that market access depends on more than simply finding an order.

We position the product in the mid-range segment, with the price matching the quality. Customers have rated it very positively.

· ThaoA VinaBedding representative describes the company's strategy for competing in the natural latex mattress market.
About this summary

Originally published by Tuแป•i Trแบป in Vietnamese. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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