VIPREMIUM 2026 Connects Premium Korean and International Products in Vietnam

VIPREMIUM 2026 has opened its doors in Vietnam, serving as a vital platform to connect premium products from South Korea, international markets, and Vietnam itself. The exhibition boasts a significant scale, featuring 167 companies presenting their offerings across 187 booths. Attendees can explore a diverse range of high-quality consumer goods spanning categories such as beauty and fashion, food and beverages, living spaces and interior design, gifts, and lifestyle products.

Organized by the Korea International Trade Association (KITA) and COEX, the event is strategically designed to foster connections between international brands and key players in the Vietnamese market. This includes buyers, distributors, importers, retail chains, e-commerce platforms, and other business partners not only in Vietnam but also across the broader Southeast Asian region. The exhibition acknowledges Vietnam's rapidly evolving consumer landscape, where there is a growing emphasis on quality, design, functionality, and brand value.

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Việt Nam là thị trường trọng điểm đối với các sản phẩm tiêu dùng Hàn Quốc như mỹ phẩm và thực phẩm. Với nền tảng phát triển trong suốt 14 năm, VIPREMIUM được kỳ vọng tiếp tục đóng vai trò cầu nối hiệu quả cho hoạt động giao thương giữa doanh nghiệp Hàn Quốc và thị trường Việt Nam.

A central focus of VIPREMIUM 2026 is its robust business matchmaking program. This initiative facilitates direct, one-on-one meetings between exhibiting companies and potential buyers and business partners. These sessions are crucial for businesses to not only showcase their products but also to gain insights into market demands, identify suitable collaborators, and lay the groundwork for long-term development strategies within Vietnam.

Complementing the business-focused activities, VIPREMIUM 2026 also integrates cultural experiences. The K-Culture Experience Zone offers visitors immersive activities like wearing Hanbok for photos, participating in traditional games such as Dalgona candy challenges, Ddakji card flipping, Jegichagi shuttlecock kicking, and Ojami fabric bag tossing. This blend of commerce and culture aims to enhance engagement and provide a holistic experience for attendees. Lee In Ho, Vice Chairman of KITA, emphasized Vietnam's importance as a key market for Korean consumer goods, particularly cosmetics and food, and expressed confidence in VIPREMIUM's role as an effective bridge for bilateral trade.

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Xu hướng tiêu dùng tại Việt Nam đang ngày càng hướng đến các sản phẩm cao cấp. COEX sẽ tiếp tục phát triển VIPREMIUM nhằm hỗ trợ doanh nghiệp mở rộng mạng lưới phân phối, gia tăng điểm chạm với người tiêu dùng và xây dựng nền tảng xuất khẩu bền vững.