Visa Champions Digital Payments and Cross-Border Transactions in Vietnam

Global payment giant Visa is actively driving the adoption of smart payment solutions in Vietnam, aligning with the nation's burgeoning digital finance sector. Under the theme "Smart Payments Promoting Digital Finance," Visa is showcasing initiatives designed to boost interconnected QR code payments, facilitate cross-border transactions, and provide comprehensive support for small and medium-sized enterprises (SMEs) undergoing digital transformation.

Recent research from Visa Consumer 360 indicates that Vietnamese consumers are at the forefront of adopting digital commerce, demanding not only speed but also flexibility, security, and personalization. Notably, Vietnam leads the region in multi-currency card usage, with a significant percentage of consumers owning and using such cards, reflecting a strong surge in international trade, tourism, and business.

To capitalize on these trends, Visa is launching the "QR Code Conversion - Receive Multiple Benefits" campaign as part of Digital Finance Day 2026. This initiative aims to assist small traders and businesses in Ho Chi Minh City in adopting advanced solutions like QRPay and QRGlobal. Vietnamese consumers will be able to use existing QR infrastructure for seamless payments, both domestically and across borders. Additionally, advanced security technologies such as Tap to Pay, Flex Credential, and Passkey solutions are expected to launch in Vietnam this year.

Visa is also enhancing the travel experience for the growing number of international tourists visiting Vietnam. By supporting contactless payment options, the company ensures visitors can make everyday purchases, for shopping, dining, and transportation, quickly and securely. Visa sees immense potential in helping Vietnamese citizens and businesses access secure and interconnected payment experiences as the country transitions from a cash-based economy to a leading digital finance hub.

A key event, the "Ting Ting Day" Digital Finance Festival, will take place at Nguyen Hue Walking Street in Ho Chi Minh City from June 6-7, 2026. Here, Visa, in collaboration with VNPT Money, will feature interactive technology experiences. Visitors can try out the "Scan to Pay" feature using the Visa Pay solution integrated into the VNPT Money app, enabling them to make simulated purchases within Visa's global merchant network.

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When Vietnam enters the next stage of development, we see enormous opportunities to help people and businesses access broad and absolutely secure connected payment experiences.