Vista Equity, Quinti Capital offer to buy French adtech firm Criteo, sources say

Private equity firms Vista Equity Partners and Quinti Capital have made an offer to acquire French advertising-technology company Criteo, according to two sources familiar with the matter. The firms submitted their proposal last week, valuing Criteo at more than a 50% premium compared to its recent share price. Criteo's shares, listed in the U.S., saw a significant increase of 21.4% on Monday, closing at $23.17 and bringing the company's market value to about $1.16 billion. Bloomberg News first reported on the potential acquisition. Paris-based Criteo has not yet decided how to respond to the takeover approach, the sources added. The company specializes in digital advertising and retail media services, leveraging data and artificial intelligence to assist brands and retailers in targeting shoppers and boosting online sales. This potential acquisition comes as the adtech industry continues to evolve, with a growing emphasis on data privacy and the use of AI to optimize advertising campaigns. Criteo, a long-standing player in the market, provides services that help businesses connect with consumers across various digital platforms.