'Vkusno, i tochka' Plans Kyrgyzstan Entry by End of 2026

The Russian fast-food chain "Vkusno, i tochka" is set to expand beyond its domestic market, with plans to launch in Kyrgyzstan by the end of 2026. This move marks a significant step for the company, which has so far operated exclusively within Russia.

Oleg Paroev, the company's general director, announced the upcoming expansion, revealing that Kyrgyzstan will be the first foreign country to host the chain's restaurants. Paroev described the venture as a "landmark event" for the company, which has been steadily opening new locations across Russia but has yet to venture into international territories.

The expansion into Kyrgyzstan will be facilitated by a new franchise partner. This strategic move is part of a broader development plan that includes continued growth within Russia alongside international market entry. The company aims to replicate its success in new geographical regions, starting with Central Asia.

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Closer to the end of the year, we plan to open in a new country – Kyrgyzstan, where our new franchise partner will operate. This is a landmark event for us, because we are constantly opening enterprises in new cities and regions of the Russian Federation, but we have not yet entered new states.