Volkswagen Amarok Price Drops in Argentina Amidst New Generation Investment

The Volkswagen Amarok, a significant player in Argentina's pickup segment, experienced a price reduction in June, bucking the trend of a generally declining automotive market. Despite this price adjustment, the Amarok's sales figures for the first five months of the year showed a 42% decrease compared to the same period in 2025, with 6,830 units registered. This places it as the third best-selling pickup in the country. The overall Argentine auto market saw a 9.7% drop in registrations between January and May compared to the previous year.

Volkswagen is undertaking a substantial investment of $580 million at its General Pacheco plant to prepare for the production of a new generation Amarok. This strategic move involves reconfiguring the factory, which has ceased production of the Taos SUV to focus on pickups. The new Amarok is slated for production to begin in the first half of 2027. The plant is being equipped with advanced manufacturing systems, including a KTL electrophoretic coating process for enhanced corrosion resistance and an electric curing oven powered by renewable energy.

The upcoming Amarok will utilize a platform developed in China by Maxus, a brand owned by SAIC Motor. Volkswagen will adapt the design and engineering to meet its global standards. The model is intended for the regional market, with an anticipated annual production of 70,000 to 80,000 units primarily for South America. This development signals Volkswagen's commitment to strengthening its pickup offerings in the region and modernizing its production capabilities.