VPBank hosts 'Prosperity Avenue' event with Monopoly-inspired digital finance experience

VPBank is transforming the concept of the Monopoly board game into a real-life interactive experience called "Prosperity Avenue." This event, built on the "VPBank Cashless City" platform, invites visitors to step into the shoes of investors and explore a comprehensive digital financial ecosystem.

The "Prosperity Avenue" journey is fully digitized, guiding participants through a seamless experience. By engaging in various interactive games, visitors accumulate "Prosperity Coins" which can be redeemed for attractive prizes. A major draw is the chance to win tickets to the "E-Concert," a large-scale music festival headlined by top-tier artists.

Upon arrival, visitors register and receive a unique QR code that tracks their progress throughout the event and grants them initial "startup capital" in Prosperity Coins. This QR code directs them through different zones, each simulating a Monopoly property, allowing them to explore VPBank's digital financial services.

The event features several key zones. VPBank CommCredit's "Prosperity Race" challenges visitors to act as dynamic small business owners, overcoming obstacles through a unique sound sensor game. VPBank NEO offers a glimpse into a cashless lifestyle with its seamless Pay By Account contactless payment feature. The VPBank Card Zone showcases a collection of premium cards tailored to individual lifestyles.

Finally, the "Profit Rhythm" game in the automated profit space allows visitors to learn about VPBank's "Super Profit" solutions through a fun and engaging challenge, encouraging smart investment thinking. The event also highlights brands within VPBank's ecosystem, such as digital insurance provider OPES.