Vučić: I will continue to break TV appearance records; it's the president's job

Serbian President Aleksandar Vučić has declared his intention to continue setting personal records for television appearances, framing it as an inherent part of his role as president. "I have been doing this throughout all my mandates – as prime minister, as first deputy prime minister, and as president of the Republic. And I will continue to do so," Vučić told reporters in Medveđa.

He suggested that his frequent media presence is a strategic choice, stating, "The moment I resign, I won't be on television even a twentieth of the time, and that will be just before the elections." Vučić believes that his opponents perceive television as a tool that creates problems for them, implying his continued presence counters this.

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I have been doing this throughout all my mandates – as prime minister, as first deputy prime minister, and as president of the Republic. And I will continue to do so.

According to the Center for Research, Transparency, and Accountability (CRTA), Vučić made 64 live television appearances in August alone, surpassing his prior record of 61 appearances in March 2025. This marks a significant increase in his media engagement.

In addition to his media activities, Vučić announced that Serbia will acquire new firefighting aircraft, including models capable of dropping 40 tons of water. He asserted that Serbia's equipment is now three times better than it was 15 years ago. Addressing a recent fire in Deliblatska Peščara, he noted that no houses were destroyed and praised the firefighters as heroes working in extreme heat, emphasizing the state's full support.

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The moment I resign, I won't be on television even a twentieth of the time, and that will be just before the elections.