Waternet Brings Its Water Experience From Drinking Water to the Shower

Turkey’s annual per-capita water availability declined by about 21%, from 1,652 cubic meters in 2000 to 1,308 cubic meters in 2024. Data from the Ministry of Environment, Urbanization and Climate Change is putting greater emphasis on more efficient and conscious water use in everyday life.

Waternet is taking that concern beyond drinking water with Palma, a filtered showerhead designed to address both water quality and consumption in the bathroom. Its water-saving design offers the potential to use up to 33% less water than standard showerheads. Depending on usage conditions, the company estimates annual savings of about 7,500 liters per person.

The product uses a multistage filtration system to help retain physical particles in shower water, including sediment, sand and rust, while also reducing chlorine. In addition to filtration in the main body, the showerhead itself contains a filtration system, with different layers intended to support more effective filtering.

Naz Günaçar, Waternet’s marketing director, said, “At Waternet, we consider water not only as drinking water, but as an experience that touches every part of daily life. With Palma, we are bringing this approach into the bathroom and offering a new solution that allows users to consider shower-water quality and water consumption together.”

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At Waternet, we consider water not only as drinking water, but as an experience that touches every part of daily life. With Palma, we are bringing this approach into the bathroom and offering a new solution that allows users to consider shower-water quality and water consumption together.